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Royal Roads University
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Market and industry research
Business & marketing plans
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Market and industry research
This extensive guide covers numerous aspects of business research, including tools and strategies for researching industries, consumers, and companies.
Researching industries
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Researching industries
Finding industry codes
Open access - Canada
Open access - International
Researching consumers
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Canadian demographic information
U.S. demographic information
International demographic information
Researching companies
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Company profiles in Business Source Complete
Company profiles in ABI Inform Collection
Company profiles in Statista
Finding articles and reports
Business & marketing plans
Other business guides
Other business guides
We have separate guides to help you with creating business plans and marketing plans.
Guide to
Business cases, plans and finance
Guide to
Making marketing plans
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