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Market and industry research

This extensive guide covers numerous aspects of business research, including tools and strategies for researching industries, consumers, and companies.

Customer segmentation

A lot of market and industry research requires you to understand your (potential) customers: Who are they? Where do they live? What is their income? What are their hobbies and interests? 

RRU Library has several databases that can help you segment your customers. However, if you are looking for demographic data, you might also need to dig into government census and statistical information for your country of interest. The pages in this section provide guidance for:

Specialized databases that include consumer information