Market and industry research

Mergent Online

In Mergent Online, you can find financials and ratios for publicly traded companies and you can create comparison reports of financials and ratios for competing companies.

To find financials and ratios on a single company, enter the company's name on the left of Mergent's home screen:

Creating custom comparison reports of competing companies requires more steps. If you have any questions, follow up with a Royal Roads Librarian

It can be challenging to find information about Canadian private companies as they are not required to make financial data publically available. 

Here are some tools you can use to piece together a profile of a private company.

1. The company's website

• Look for links to newsletters, news releases, a blog, twitter feed or any other communication outlet that provides information about the company.
  What is the product or service?  What technology does the company use? Are there any issues (political or economic) facing the company?

2. Industry Canada

• Industry Canada's website is a good general source of Canadian industry statistics and sector reports.
• Industry Canada also has Financial Performance Data (formerly the SME Benchmarking Tool).

We have an industry research guide for additional suggestions.

3. Find articles specifically in journals, trade publications, or newspapers

Please see the following section of this for tips on finding articles.