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Making marketing plans

Tools and advice for creating marketing plans, from gathering information to putting it all together.

Information on existing products and services

Discussions of existing products and services are most often found in business specific journals and magazine. These three tools can help you find this material.

Finding industry or market reports, trade journals, SWOT analyses, and more

You can focus your search to trade journals, industry reports, market reports, SWOT analyses, and more, by using filtering options in these two management/business databases:

Business Source Complete

ABI Inform Collection

After you have run your keyword search:

  • narrow your results by publication date, to filter out older literature
  • look for the menu on the left that enables you to filter by source type

Here is an example of that menu from Business Source Complete.

Business Source Complete document type filter

To see all of your options here, click on the 'show more' link.