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Knowledge mobilization: share your research

Sharing your research helps you increase your impact, make connections, and build a reputation in your area. Learn about techniques for disseminating your work.

Using social media to promote your research

Consider creating social media accounts to promote your research and increase your scholarly presence online. There are many benefits to using social media for research:

  • Discover new research & stay updated with research in your area
  • Build your research network and find potential collaborators
  • Discover calls for papers, funding and conferences
  • Share your research online (link to articles or blog post about your research)
  • Engage with audiences and the public, e.g. practitioners, policy-makers etc.
  • Discover how people are engaging with your research and get feedback

Considerations for using social media:

  • Create content on one platform (e.g. Instagram) and share it on other platforms to reach different audiences and communities
  • Tailor your message to your target audience—consider developing a social media strategy
  • Try to engage with people as much as you can to build your network
  • Keep your profiles updated with accurate information and use the same username or handle across all accounts so others can identify you easily
  • Some researchers may experience online harassment or trolling over various social networks as a result of sharing their research or the research itself. The Science Media Centre and Taylor & Francis have developed a guide for dealing with online harassment in academia to support researchers in sharing their work to have an impact.

Read more about how researchers can use Twitter to promote their research.

Consider data privacy when using social media. Before signing up to any tools or platforms, be aware that your profile is usually public and read the small print (who owns your data? Are there any copyright restrictions for posting your research?).

Social media resources