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Passport (market information)

Practical instructions on using the database Passport.

Passport GMID - Searching

Passport (from Euromonitor) contains market analysis reports, company profiles, forecasts and information on consumer lifestyles and market sizes.

All RRU Library databases are accessed via the 'Access the A-Z Library Database' link on our homepage. For Passport choose the letter "P" and then the link to the database name.

On the opening page, scroll down and click on the blue Accept button to accept the terms of use.

There are two ways to search Passport:

  1. keyword searching
  2. using the search menus

Both of these options are available from the top of main screen

Using the menus

When you're first getting started with Passport, navigating through the menus can help you get a sense of what is covered by this database and what isn't -- because there are some gaps. To explore an industry, start by clicking on "Industries" right below the main search bar at the top of the screen. This will reveal a secondary menu with types of Industries. You can continue to browse down to what's available. 

Once you hit the bottom menu level, you'll see a dashboard with a bunch of information on that topic. At this point, you can make your search more granular by using the "Explore Analysis" block on the upper left of the screen. Choose the type of analysis you want (best to just click "All"), then the subcategory you're interested in, and finally the geography. 


Keyword searching

If navigating menus is not your thing, you can also enter a keyword search. Once you enter a word or two, you'll see your search results presented in a panel, with options for Statistics, Analyses, and Dashboards. "Analysis" is usually the most comprehensive, but the other categories can be useful as well.