There are numerous tools available for collecting and tracking information about how your research is viewed and shared.
Publishers are starting to work with the Altmetrics movement. Check out these news releases:
For free:
ImpactStory
This free web-based application tracks a range of research activities and way in which viewers interact with content. It present a picture of the use of your research based on bookmarks, tweets, mentions and downloads - capturing different methods of sharing and different methods of presentation. Use it for published articles, datasets, software, slides and move.
Altmetric It! bookmarklet
This free browser tool provides altmetric data based on a DOI. To use it, find a journal article page and click on the bookmarklet to see available data for that article.
For a price:
Plum Analytics
This is a subscription-based academic profile and altmetrics tracking website provided by Elsevier. Scholar can create profiles and manipulate the visual representation of their tracked created content. You can highlight certain types of content, like books or articles, to communicate your contribution under different lenses. PlumX Metrics display article usage, citations, mentions, social media attention, and captures as a plum print for research output.
Altmetric
A fee-based service for creating a profile and tracking the use of your research.
Remember that altmetric data providers and their sources are only a few years old (~2011), therefore their available data is quite recent.