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Market research: Researching industries

We have an industry research guide

Please see our industry research guide for additional resource suggestions.

Looking for industry profiles?

The Canadian Industry statistics site from 'Innovation, Science and Economic Development Canada', provides you with intelligence on Canada's industry sectors.  Enter your NAICS code or browse to the industry category you want.   You will be given a snapshot of the industry, information about

  • number of Canadian businesses in that industry, broken down by province if you prefer
  • the financial performance of these companies, divided into quartiles according to their profitability
  • average expenditures on salary

Industry profiles - IBIS World

IBISWorld:

This tool contains industry reports. So for example you could search 'automobile' instead of 'Ford'.

Reports in IBIS are available for Canadian, American, Chinese, and global markets.

To search:

  • Enter the name of your target industry. If you do not find what you are after, try one or two other words. IBIS software does a good job of linking you to the industry names they use. If there is a report on your industry, you should find it.
  • If you would like one of the suggested results which appear beneath your search, select it. For example:

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  • If you would not like one of the suggested reports, and you click on 'Search', your results screen will look like the next screen shot.
  • Here you can filter to one of the four geographic areas - Canada, United States, China or the globe - and then the industry report.

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  • Within a specific report you can ether view sections of the report - on the left - or download the whole report as a PDF - in the upper right.

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Looking for industry profiles?

Passport:

There are a variety of ways to get industry information from this database but you usually start by finding material on your industry - automotive, for example - and then narrow to a specific country or continent.  Your results will be a mix of market level statistics on the left and reports/articles on the right.

Passport is one of more complex tools, offering many pathways to search.

Statista - Market and industry statistics

Statista is an online statistics, market research and business intelligence portal. Statista also provides data on market forecasts, white papers, dossiers, industry reports, digital market outlooks and consumer market outlooks.

Statista search page

Enter your search and use the filters on the left of your results to make your search more specific.

filters in Statista

To filter to a specific country, using the country filter on the lower left of your results is the most reliable approach.

StatistaCountryFilter