Market research: Researching industries

We have an industry research guide

Please see our industry research guide for additional resource suggestions.

Looking for industry profiles?

The Industry Profiles provided by Industry Canada, will provide you with intelligence on Canada's industry sectors.

How it works?

You start by choosing your sector, and then the industry report will provide you with information on:

  • Historical value of the industry (usually last 5 years)
  • Imports/Exports and trade balance
  • Domestic market share
  • Economic overview
  • Trends and issues facing the industry (outlook)
  • Links to related industry associations/organizations

*If your assignment requires you to do a SWOT analysis, this can be a good source for that kind of information.

Looking for industry profiles?

Passport GMID:

There are a variety of ways to get industry information from this database.

Take a look at our Passport GMID help guide.

(Bonus! All reports and data can be exported to PDF, MS Word, or Excel, which is great for those of you wanting to use the data for reports and presentations.)