Market research: Researching industries

Please see our industry research guide for additional resource suggestions.

The Canadian Industry statistics site from Industry Canada, will provide you with intelligence on Canada's industry sectors.  Enter your NAICS code or browse to the industry category you want.   You will be given a snapshot of the industry, information about

• number of Canadian businesses in that industry, broken down by province if you prefer
• the financial performance of these companies, divided into quartiles according to their profitability
• average expenditures on salary

IBISWorld:

In this database, reports are listed numerically by NAICS code, so you will need to know the NAICS code of you industry in advance.  If you do not know the NAICS code and need to find it, use the NAICS code lookup tool listed in Step 1: Finding industry codes.

When you first enter this database, you are presented with three options: U.S., Canada, or China reports.  Choose the region that best suits your needs.

Passport GMID:

There are a variety of ways to get industry information from this database.

Take a look at our Passport GMID help guide.

(Bonus! All reports and data can be exported to PDF, MS Word, or Excel, which is great for those of you wanting to use the data for reports and presentations.)